What are podcasts?
Podcasts are free audio stories you can listen to anywhere, any time, and on any platform. You can listen on your desktop, your computer, your phone, in your car, while you’re working out, while you're in bed, any really any day part! There are all kinds of different types of podcasts, so whether you like drama, comedy, sports, political commentary, business, or just plain great stories, there is a podcast out there for you!
...ok, got it. So then, why podcasts?
In short, you can reach a world of new listeners. Podcasts are a turnkey, yet creative, way to tell your own story. And because listeners are logged in and tuned in every day, with access to distribution platforms like Spotify, Apple, Google, Stitcher, etc., audio consumers are more leaned in today than they ever have been. By giving podcasts a try, the audio medium can achieve a uniquely powerful snapshot of who your listeners are, what they love, and how they're streaming the most.